Hip Hop’s top mogul, Drake, talks about his forthcoming album. He said “It’s the most excited I’ve been about an album for a long time, all the stuff is fresh, brand new & its the most music I’ve probably ever been sitting on.” After his latest hit single ‘Toosie Slide’, I am sure we can expect this project fairly soon. Although the marketing opportunities lack, due to the pandemic, Drake could use this time as his advantage. Tory Lanez used his ‘Quarantine radio’ to increase traffic to all his social media accounts, Diddy is doing a Danceathon, and other artists are doing live performances on their instagram lives to increase engagement during quarantine.

However, on the other hand, we can expect tours to resume in the middle of 2021, so this could be a reason for artists to push back their release date in order to get their full potential tour revenue.

We are unsure if When to say When & Chicago freestyle, & War are also part of his forthcoming project, or if they were just extra songs Drake decided to use more as a promotional run.